Our Team

Each member of the Priority Care Solutions team brings unparalleled commitment and expertise to our clients.

Our leadership team has developed an approach that allows us to dig in and understand key challenges so that we can better evaluate opportunities and quickly add value.

bobBob Smith
Chief Executive Officer

Bob Smith is Chief Executive Officer of Priority Care Solutions. In this role he oversees sales and marketing, the development of new products and evaluates potential acquisitions that will enhance the company’s overall growth while supporting the corporate vision.

Over the past three decades he has emerged as one of the most influential executives in the workers’ compensation industry, with a reputation for increasing national sales at several companies an average of 200-300 percent. Prior to joining Priority Care Solutions, he served Senior Vice President of RSKCo, a division of CNA Insurance, where he was instrumental in developing RSKCo into one of the industry’s leading third party administrators. He has also held senior leadership positions at leading ancillary service companies within the worker’s compensation industry including Healthcare Solutions, TechHealth and Universal SmartComp. He holds a B.A. from Curry College and a M.B.A from Heed University.

2Mark Hinshaw
Chief Financial Officer

Mark Hinshaw is Chief Financial Officer of Priority Care Solutions. In this role, he oversees the accounting, business support, financial planning and analysis, and tax functions for the company.

Mark is an operationally-focused CFO, well regarded for his ability to scale companies. He has nearly 20 years-experience in financial management and senior leadership positions, including nearly seven years as CFO with Digital Risk. During that time he helped build the company from 33 to nearly 2,000 employees, revenues from $5M to more than $200M, expanded the footprint from one to 4 locations, and guided the company through its sale to a global BPO provider.

Mark has held executive positions for leading companies in the lending industry, including JP Morgan Chase and Bank of America where he directed a number of functions including; product development, pricing, competitive benchmarking, predictive analytics, whole loan trading, whole loan pricing, risk management, securitization, and M&A.

Honored in Central Florida’s 2014 C-Level Awards, Mark holds a MBA in Administration and Finance, and a Bachelor of Professional Accountancy.


Ted Smith
SVP Sales