Each member of the Priority Care Solutions team brings unparalleled commitment and expertise to our clients.
Our leadership team has developed an approach that allows us to dig in and understand key challenges so that we can better evaluate opportunities and quickly add value.
Chief Executive Officer
Bob Smith is chief executive officer. In this role, he oversees sales and marketing, the development of new products and evaluates potential acquisitions that will enhance the company’s overall growth while supporting the corporate vision.
Over the past three decades, he has emerged as one of the most influential executives in the workers’ compensation industry, with a reputation for increasing national sales at several companies by 200-300 percent. Prior to joining Priority Care Solutions, he served as senior vice president of RSKCo, a division of CNA Insurance, where he was instrumental in developing RSKCo into one of the industry’s leading third-party administrators. He has also held senior leadership positions at premier ancillary service companies within the workers’ compensation industry including Healthcare Solutions, TechHealth and Universal SmartComp. He holds a BA from Curry College and an MBA from Heed University.
Senior Vice President, Sales
Ted Smith is senior vice president of national sales. With more than 10 years of experience in the workers’ compensation industry, Ted is an expert on managing ancillary services, including diagnostics, durable medical equipment (DME), and home health services. In his current role, Ted has worked to grow and expand the company’s offering. By nurturing key customer relationships, he has driven company revenue to meet and exceed financial objectives. He tracks industry trends, using these insights to lead a national team of regional sales directors. He holds a BA from Curry College.
Vice President, National Accounts
Jim Begg joined PCS in September 2019 as vice president, account management. He leads a team of account managers and is responsible for maintaining and growing existing accounts and helping the sales team in business development of new customers. Jim is also involved in developing metrics to ensure the clients’ buying experience is a good one. Prior to joining PCS, Jim worked with PCS parent, Genex Services, for over 26 years in both account management and business development roles in the national account area. Jim holds a BS in Business Administration from Pfeiffer University.
Vice President, Strategic Programs
Craig Evans is vice president of strategic programs where he oversees key initiatives including new program implementations, expansion of existing product capabilities, and supports revenue growth.
Craig has a diverse background in the insurance industry, having held roles in workers’ compensation, group health care, and auto reinsurance. His experience covers a variety of areas such as operations, finance, provider relations, product development, and underwriting. Throughout his career, he has held many leadership roles. Prior to joining PCS, Craig held senior leadership roles at Optum Workers’ Compensation and AIG, where he led direct DME —an AIG subsidiary specializing in ancillary medical products and services. Craig holds an undergraduate degree in mathematics from the University of Rochester, as well as an MBA from Boston College’s Carroll School of Management.
Director of Operations
Carlos Cordova serves as director of operations, where brings more than 15 years of experience in the workers' compensation industry specializing in ancillary and pharmacy benefit management services. He had previously served as director at myMatrix, a workers’ comp pharmacy benefit management company. Carlos has a strong history of planning, developing, and executing strategies that have led to improved service levels, customer experiences and operating expenses. Carlos also helps build leadership teams focused on improving key performance indicators, streamlining operational efficiencies, and maintaining focus on performance culture through career path opportunities and development.
Director of Operations
Nicole Jacobs is director of operations and has been with Priority Care Solutions since 2015. She brings more than 20 years’ experience in the workers’ compensation industry specializing in ancillary, outpatient physical medicine, and pharmacy benefit management services. With previous experience as a governmental affairs and regulatory analyst, Nicole is an excellent subject matter expert in state guidelines interpretation.